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Actually, I've seen many companies use this technique to bring out a no-name product. The reason being is that it broadens the audience as they are often more curious then blind as to what the advertisement is about. Sure this concept is still in it's infancy but the little I've seen of it has been successful. However, back to is it advertising or not, yes it is! Even has a release date on it!
Back on topic fellas!
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